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An all purpose pomade for styling, shaping, and holding all hair types.

Gives a low shine with firm hold.
This product is super versatile and easy to use. Scoop, use, repeat. It's that simple. 
• Everything from texture to slick backs are possible. Use a small amount to add volume or texture to hair or add more for more shape and hold.
 For a product with such good hold it washes out incredible easy needing only water and sometime a slight amount of shampoo.
Works with all hair types.

"Just got to use the pomade for the first time and it was great! The scent is amazing. The hold is perfect. Seriously, if you're on the fence about buying this, just buy it and thank me later."


"Hands down the best all-around water-based pomade in the market. No question."


"I've become a huge advocate for this brand. Every product I've used exceeds my expectations. There's personality behind this brand and their products and it gets me stoked knowing that I can purchase a daily used product and be supporting such good people and hard working entrepreneurs. They won be over from Layrite and i don't plan on going back. Well done gents! 10 of 10 would try to sell your pomade to a bald man."


Firsthand in the wild

See how people are using the Water-Based Pomade.

What others say about the Water-Based Pomade

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