Every day, you put about 126 ingredients on your body. That means, before you even head out the door in the morning, you’ve made 126 different choices about what gets up in your business. And speaking of business, even with so many great products out there, the cosmetic industry isn’t often known for their transparency.
We're taking a different approach.
Every day, you put about 126 ingredients on your body. That means, before you even head out the door in the morning, you’ve made 126 different choices about what gets up in your business. And speaking of business, even with so many great products out there, the cosmetic industry isn’t often known for their transparency. For instance:
More than 500 products sold in the U.S. since 2008 contain ingredients banned from cosmetics in Japan, Canada, or the European Union.
That didn't sound very honest to us, so we did something about it.
We believe in a people-first approach to personal care. That's why we've committed to creating products that are free from harmful ingredients. We've carefully examined every formula and ingredient to ensure that what you're putting on your body and hare is safe and effective.
The FDA is in a peculiar situation. They get a bad rap for not regulating the cosmetics industry as much as say Europe or Canada does. But people forget that the FDA is a federal agency and only has the power to regulate what they are allowed by Congress and Congress has not yet given them the power to do so. Who does Congress work for? Us. So if we want to see any lasting change in regulation toward a whole slew of toxic cosmetics it begins with us.
There is currently a motion in Congress to do something about the lack of regulatory power the FDA has in this arena called the The Personal Care Products Safety Act (or PCPSA). The PCPSA, a bipartisan bill, was introduced by Sens. Dianne Feinstein (D-Calif.), Susan Collins (R-Maine) and Rep. Frank Pallone (D-N.J,) and would reform regulation of personal care products, requiring companies to ensure that their products are safe before marketing them and giving FDA the tools it needs to protect the public. You can read more about it here or read the actual bill here.
The FDA has determined that about 12,500 different ingredients are currently being used in personal care products. Nearly 80 percent of those 12,500 ingredients have not been evaluated for safety by the CIR, the FDA, or any other publicly accountable institution. Again, not a stat we wanted to be associated with. So, we're registered with whats called the Voluntary Cosmetic Registration Program (or VCRP) which allows manufacturers and distributors to register their facilities and formulas with the FDA on a voluntary basis. The way we see it- if a company isn't willing to voluntarily submit their formulas to the FDA there is some cause for concern there.
